Thursday, 15 January 2015
Tuesday, 13 January 2015
Evaluation Question 3
What have you learned from your audience feedback?
The overall feedback that we received from our class was very positive. The film itself was considered as quirky. Members of our class have said that the film overall was very good, it looked professional and believable. The pupil also added that the music and titles synchronised. The pupil also pointed out that their favourite shot in the film was when our character Ed was stealing pens from the draws. The pupil liked how the camera zooms into Ed’s bag then zooms out in order for the audience to see Mr Cross in the shot. The pupil then added that it created suspense. Lastly the actor who played Ed ‘Tommy’ was considered as a good actor as his speech is very clear compared to Ed who was played by ‘Tyler’. We have learnt that whilst filming we must ensure that everything said by the actors is loud and very clear.
Pupils in our class rated our lighting 9/10. We achieved our lighting by placing table lamps and torches powered by our phones around the room and covered the windows with dark paper. This was done to ensure that we achieved the right mise en scene for the room. We wanted to portray the characteristic of a secretive and villainous room or private office.
However, the sound bridge between the logo and the titles seemed a little serious and this lead the audience to misinterpret the genre of the film, giving the film a more action feel. The editing skills used were perfect during when the handing over of the pen was happening and the phone rang minutes after, in addition the pace of the montage in INK created a sense of humour for the audience to enjoy.
Mr Cross portrays a teacher who cannot be trusted, this juxtaposes the normal perception society has on teachers, helpful and trustworthy. The theme of deceit is represented when Mr Cross lies to Ed and goes behind his back to tip him off. Double bluffing also took place in INK as Ed steals from Mr Cross and Mr Cross steals from Ed.
Overall from the feedback, we have learnt that we should carefully consider the music used within our future films as it is vital for audiences when trying to figure out the genre. In terms of directing actors we will make sure that actors speak loud and clear in all shots for the benefit of editing and sound adjustments.
Monday, 5 January 2015
Magazine Analysis
Little White Lies magazine analysis-
The name of the short film as well as a few important details such as the director, cast and release date are detailed on the top left before the review begins. The names of the cast or crew are usually in bold which helps certain people stand out, the name of the film is also in bold and with larger text to make it clear what film this is and attract the reader.

On the top right of the review is usually a shot of the film that is interesting in its own right. This makes the review more enticing to a reader and can help to attract new audiences to the film.
It also helps to give visual context to the film.
The magazine uses a blue font and always begins with a letter that is bold and larger than the standard text, the review also ends with the reviewers name in bold text.
The font used it clean and simple which helps to make it easy to read and more approachable to an audience.
The reviews tend to focus on the plot at the beginning using descriptive language that helps the reader to visualise the film and its plot easily, technical terms are included that appeal to readers interested or in the industry. Illustrative text and technical terms are combined to create a well thought out review that tackles the positive elements of each film whilst also constructively criticising and bringing out the negative.
The most unique feature of the review is the scoring system at the end of the review, this is usually on the bottom right. The categories are rated out of 5 and helps the reader to understand the review easily and quickly. The descriptions next to each score help to summarise the film and end the review in an excellent, simplistic way.
The ‘Little White Lies’ magazine is unique in its style and delivery of the ever-growing independent film industry, it uses 3 categories (‘Anticipation’, ‘Enjoyment’ and ‘In Retrospect’) that are marked out of 5 along with an explanatory text. This helps the reader easily understand the reviewed film and makes the magazine more approachable. The reviewer tends to give some background on the film, its cast or producer/director as well as giving their impression on the film. The magazine is special in that it makes independent film more accessible with short reviews and its scoring system, The Guardian called it “the best-designed film magazine on the shelf” which has helped to propel its status as one of the “magazines at the vanguard of the independent publishing movement”.
The magazine utilizes a variety of key features to give it its distinctive style.The name of the short film as well as a few important details such as the director, cast and release date are detailed on the top left before the review begins. The names of the cast or crew are usually in bold which helps certain people stand out, the name of the film is also in bold and with larger text to make it clear what film this is and attract the reader.

On the top right of the review is usually a shot of the film that is interesting in its own right. This makes the review more enticing to a reader and can help to attract new audiences to the film.
It also helps to give visual context to the film.
Film Poster Photo Shoot
Film Poster Photo Shoot

We took two very similar shots of Mr Cross in this position as we took inspiration from a Johnny English poster where he stood in a similar position. However, we felt that the facial expressions were too condescending in these two shots.
The first shot that we took during this photo shoot was a front facing shot of Mr Cross, we decided against using this shot as it made Mr Cross look to aggressive which we felt reflected the character in a different light. This was critical to us as the poster is a very important piece of advertising.


This was one of the many shots that we tested and improvised during shooting. This was the idea of Mr Cross winking at the camera, but when taking the shots the wink didn't look as we wanted it to which resulted in us not using it.
Another improvised shot during shooting, this is a shot of Mr Cross reaching for a pen, we thought that we could have Mr Cross on the poster reaching for pens that fall around him.

This was the shot that we used in our poster, we decided on this because we felt that the characters facial expression was suspicious looking and intriguing, also the pen is more visible on Mr Cross' ear.

This was the shot that we used in our poster, we decided on this because we felt that the characters facial expression was suspicious looking and intriguing, also the pen is more visible on Mr Cross' ear.
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